Cathay Organisation is the first group of malls and cineplexes to adopt and implement BeaconMi’s revolutionary iBeacon technology a proximity-based mobile application that offers customers real-time perks and recommendations as you shop!
Using Bluetooth Low Energy (BLE), the beacons will transmit deals that are on offer from the location, to your mobile phones through notification alerts.
The BeaconMi app gives you the option to customise the type of deals that you’ll want to receive, save the best offers and share them with your friends via social media. It also has an in-built GPS function to guide you to where you can use the deals.
This exciting initiative will be launched soon and to kick start, Cathay Malls has launched “Hunt & Seek”, a campaign that challenges shoppers to hunt down secret passwords hidden around the mall to win movie vouchers! Stay tuned to our Facebook page for more details.
Enjoy great deals offered by merchants including Cathay Cineplexes, Naiise, Praise, Bounce and Bratpack.
More details here: http://cineleisure.com.sg/promotion/huntandseek