21 March 2019

The Alley Is Coming To Cineleisure!

Singapore, are you ready for the next bubble tea phenomenon?
Having opened its very first outlet in 2013, The Alley has made waves with its iconic Brown Sugar Deerioca Series. With over 300 outlets around the world, The Alley is finally making its mark in Singapore with the first flagship store, and first ever premium lifestyle café concept – The Alley Luxe, opening right here in Cineleisure this April!
The Alley Luxe embraces a premium lifestyle cafe concept, which means, if you’ve got some time to kill, or in the mood to kick back over a drink or simply want to dodge the heat while people-watching, you absolutely can!
Situated on level 2 of Cineleisure, right next to the glass facade also means you’ll get plenty of natural light for the perfect shot for your Instagram feed. 😉




There’s no secret that The Alley’s signature Brown Sugar Deerioca Series is a must-try on the menu. Each cup contains delicate pearls that are meticulously brewed over 4 hours with The Alley’s all natural brown sugar to a perfect chewy consistency, infused with the fragrant sweetness. From the hand harvested tea leaves down to the Japanese grade fresh milk, you can be assured that only the best quality of ingredients are used in the creation of The Alley’s beverages.


The ideal thirst-quencher for the sweltering heat, the all new Lulu Series features a concoction of fresh fruits and tea for a refreshing taste. Finished with a dollop of snow velvet cream, the Strawberry Lulu is a dream come true for fruit tea lovers.


Get your phones out, this dreamy series is made for the ‘gram! The Aurora Series is beauty in a bottle. It not only looks good, it tastes fantastic as well! The bottle contains ice blended fruit drink, a harmonious concoction of fresh fruits and refined tea fragrance to a beautiful gradient of colours.


That’s not all! The Alley Luxe will be serving up an array of exquisite baked treats such as croissants, cruffins and kouign-amann.
Croissants need no introduction. Cruffins is the marriage of two of our all time favorites – croissants and muffins! It basically involves baking the croissant pastry dough to the shape of a muffin. Think light and airy interior with layers of flaky pastry and lightly sweetened fillings, complete with a golden and crusty top.
The kouign-amann is a little piece of heaven. It is sweet, crusty, buttery and super flaky. Sugar is sprinkled between the layers in the oven to give it that extra sweetness, and slow baked to perfection.
You can opt to take-away or dine-in to savour these buttery treats with the signature beverages.
The Alley Luxe is set to open in April. We don’t know about you, but we’re stoked! Stay tuned to our Facebook page for the big announcement on their opening date!


  • cineleisure
  • The Alley
  • The Alley Luxe
11 April 2019

Here’re A Whole Loads Of Fun!

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09 April 2019


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Movies at Cineleisure
join in the conversation
  • Help the environment to reduce plastic and bring your own bowl to receive a free standard topping from SaladStop! #Saladstop! #Healthyeating #Savetheenvironment
  • Much needed mid-week fuel 🍵 
#matcha #latte #foodiesg
  • In celebration of Cineleisure’s new look, we will be giving out free vouchers (yes no joke, it’s absolutely free) from 12-14 April & 19-21 April 2019. 
Meet Mediacorp 987 DJs Gerald & Kim this Friday, 12 April, 6 to 8pm and receive free vouchers from them! 
#freevouchers #sgfreebies #cathaylifestyle
  • Which is your favourite local delight? Prawn noodles, Nasi Lemak or Steamed Chicken Rice? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Have it all at the newly opened Chef's Street at The Cathay #B1-01/02/03.